How SWT Uses Your Personal Information
This section outlines the purposes for which we use your information and the legal grounds that validate our usage. We adhere to valid reasons and legal foundations when utilizing your personal data, aligning them with the specific purposes for which they were collected.
Purposes for Collecting and Using Personal Information
- Verify Identity and Enable Access
Authenticate your identity and enable access to products and services when you contact us or utilize our services. - Fraud Prevention and Detection
Protect against fraud and implement measures for fraud prevention and detection. - Provide Commercial Quotes
Furnish commercial quotes, especially when you inquire about a product or service. - Statistical Analysis
Conduct statistical analysis on the use of our websites. - Operate and Improve Services
Operate and enhance our websites and services. - Notify of Changes
Inform you of any changes to our websites, services, and products that may impact you. - Technical and Customer Support
Offer technical and customer support. - Seek Opinions and Feedback
Request your opinions or feedback on our services or surveys. - Communication About SWT Products or Services
Communicate with you regarding other SWT products or services, events, offers, promotions, and relevant information. Opt-out options are provided with each communication. - Enforce Legal Rights and Compliance
Enforce our legal rights or comply with legal requirements. - Improved Website and Product Experience
Provide an improved website and product experience, tailored to your product subscriptions and/or collected data.
Legal Grounds for Using Your Personal Data
We employ your personal data only in circumstances where the law permits us to do so, with the following legal grounds
- Performance of Contract
When we need to fulfill the contract we are entering into or have entered into with you, such as when you purchase a product or service. - Consent:
When we have your consent, for instance, to send marketing emails or to be contacted by a third-party sponsor for an event. Consent can be withdrawn at any time. - Legal or Regulatory Obligation
When we need to comply with a legal or regulatory obligation. - Legitimate Interests
When processing is in our legitimate interests or a third party's legitimate interest, including commercial interests. We ensure a balance between our interests and individual interests before processing. Activities, where individual interests override ours, are excluded from processing based on legitimate interests.
What SWT Uses Your Personal Data for and the Legal Basis
The list below provides additional details on the personal data collected and the legal basis for its usage.
- Providing the Network, Products, and Services to You
Legal Basis: To perform our contract with you or to take steps at your request before entering into a contract. - Preventing and Detecting Fraud Against You or Us
Legal Basis: For our legitimate interests or those of a third party, i.e., to minimize fraud that could be damaging for you and/or us. - Keeping Your Personal Data Secure
Legal Basis: Our legitimate interests. Ensuring the safety and security of your personal data and the information you share with us and the public. - Providing, Improving, and Optimizing Our Products and Services
Legal Basis: Our legitimate interests. Using your information to provide and enhance our Products and Services, for identification, verification, support, marketing, research, and analytics reporting. - Engaging in Commercial Transactions
Legal Basis: To perform a contract or provide requested services. - Complying with Regulatory and Legal Obligations
Legal Basis: Our legitimate interest in complying with regulatory obligations and protecting the SWT community from imminent physical harm. - Core Business Operations
Legal Basis: Our legitimate interests in business transactions, asset buying/selling, auditing, and business development opportunities. - Conducting Checks to Identify Customers and Verify Identity
Legal Basis: To comply with legal and regulatory obligations. - Screening for Financial and Other Sanctions or Embargoes
Legal Basis: To comply with legal and regulatory obligations. - Other Activities Necessary to Comply with Professional, Legal, and Regulatory Obligations
Legal Basis: To comply with legal and regulatory obligations, e.g., health and safety law or rules issued by our professional regulator. - Gathering and Providing Information Required by or Relating to Audits, Inquiries, or Investigations by Regulatory Bodies
Legal Basis: To comply with our legal and regulatory obligations. - Ensuring Business Policies Are Adhered To (e.g., Security and Internet Use)
Legal Basis: For our legitimate interests or those of a third party, i.e., ensuring adherence to internal procedures for delivering the best service. - Operational Reasons (e.g., Improving Efficiency, Training, and Quality Control)
Legal Basis: For our legitimate interests or those of a third party, i.e., to enhance efficiency and deliver the best service. - Ensuring the Confidentiality of Commercially Sensitive Information
Legal Basis: For our legitimate interests or those of a third party, i.e., protecting trade secrets and commercially valuable information, and to comply with legal and regulatory obligations. - Statistical Analysis to Help Manage Business (e.g., Financial Performance, Customer Base)
Legal Basis: For our legitimate interests or those of a third party, i.e., to be efficient and deliver the best service at the best price. - Preventing Unauthorized Access and Modifications to Systems
Legal Basis: For our legitimate interests or those of a third party, i.e., preventing and detecting criminal activity that could be damaging. - Updating and Enhancing Customer Records
Legal Basis: To perform our contract with you, to comply with legal and regulatory obligations, and for our legitimate interests, e.g., keeping in touch about orders and new products. - Statutory Returns
Legal Basis: To comply with our legal and regulatory obligations. - Ensuring Safe Working Practices, Staff Administration, and Assessments
Legal Basis: To comply with legal and regulatory obligations, and for our legitimate interests, ensuring adherence to internal procedures for efficient service delivery. - Marketing Our Services to Existing and Former Customers, Third Parties with Previous Interest, and Those with No Previous Dealings
Legal Basis: For our legitimate interests, promoting our business to existing and former customers and other interested parties. - External Audits and Quality Checks (e.g., ISO or Investors in People Accreditation)
Legal Basis: For our legitimate interests or those of a third party, i.e., maintaining accreditations to demonstrate operation at the highest standards, and to comply with legal and regulatory obligations.
Additional Details on Personal Data Usage
Cookies and Similar Technologies
When you visit SWT and related apps, we may automatically collect personal data using cookies or similar technologies. Cookies, small files on your device, help us recognize and remember you. With your consent, we may place cookies on your device and partner with third parties, including advertising partners, who use cookies for personalized advertising based on your browsing activities. Refer to our cookie policy for more details.
Tracking
SWT emails utilize Javascript for tracking opens, clicks, and unsubscribes, often containing an invisible, one-pixel image notifying us when an email is opened. Similar processes may track links or attachments, providing insights into engagement.
Industry Survey
SWT may publish Industrial Surveys, occasionally including demographic and personal information. Participation is voluntary, and for meaningful insights, sensitive data like gender, age, and location may be collected. Strict measures safeguard this data, and publication involves anonymized data compilation. Consent may be sought for post-survey contact.
Advertising on our Network
Working with third-party advertisers involves tracking, targeting, and measuring using personal data. Consent is obtained through our consent management portal or other mechanisms before using personal data in this manner. Targeting includes topic tags, geography, industry/company size, and measuring involves tools like MOAT, Doubleverify, IAS tags, and conversion pixels.
Other Third-Party Online and Digital Advertising
Interactions with us may result in personalized advertising content. Google Ads and Microsoft Advertising are utilized for personalized advertising, and consent is sought before sharing personal data with these services. Users can control data use for interest-based advertising through opt-out mechanisms provided by Google and Microsoft.
Content Branding
SWT offers a directory and blog functions allowing organizations to share branded content on the website. Customers control the page's content, with an admin key and the ability to invite others. Dynamic content resides externally, accessible through links. Users can follow pages and receive weekly email digests. The Customer may interact with public users but must ensure users read privacy notices.